Purchase tracking for Google Ads, Meta, Google Analytics, Heureka and Zbozi.cz
A card payment counts as a purchase only once the payment is confirmed, not when leaving for the gateway.
Purchases are sent to Meta and Google Analytics directly from the server, not only from the browser.
Slovak and Czech orders go to Heureka for its survey only if the customer accepted marketing cookies.
Czech orders are also reported to the Zbozi.cz comparison site, including the delivery method.
The purchase value is reported to ad platforms in the currency of the country where the customer bought.
Marketing modules bring customers and keep them. From SEO through newsletter to Google Ads — everything smart and automated. Less manual work, more conversions.
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